How to improve SEO
Many owners face problems of low ranks of their web-sites, however they spent a lot of budgets for contextual advertising. But Google search engine have a complicated scheme of web-site ranking. There are a lot of different features impacts on ranking in search output.
The first of all, web-site should be mobile responsive, it plays a significant role in present time, when mobile traffic prevails desktop traffic. Secondly, load speed of web-site, all images should be optimized and reduced in weight, moreover it needs to check all scripts, which impacts on web-site loading as well. Thirdly, it needs to use sitemap.xml, which highlights explicitly a web-site structure for Google robot. Then it needs to implement Google analytics code into web-site code. Furthermore, it needs to use meta description, using specific words of your business. All links should be friendly-reading, for example yoursite.com/marketing.html instead of yoursite.com/10-03-2020.html. Also error page should be looked friendly and customized. Additionally, you have to think about TEXT/HTML ratio, it means web-site should have enough textual information. ALT-TAGS of images should consist of main keywords.
Besides, direct working with web-site, also there are other techniques should be used. For example, web-site name misspelling, you need to buy more several domains which can be typed accidentally because of misspelling. Also it needs to use external links, which can send users to your web-site, for example put your web-site links on your social networks pages such as Facebook, Instagram, Twitter, LinkedIn etc. Furthermore, using tags-keywords on pages of web-site helps to increase SEO score.
Furthermore, it’s important to have a blog on web-site, where you can write articles according to your business. It impacts positively on search engine and user mentality, as reading a good useful information can force this user to come buying your products or services.
So that’s why we can say that Search Engine Optimization is Super Engine Optimization.